Effective Date: May 25, 2025 | Last Updated: April 2026

This Privacy Policy explains how derma.pk ("we", "our", or "us") collects, uses, shares, and protects your personal information when you use our website https://derma.pk (the "Site") or engage with our services. By accessing or using our services, you agree to this Privacy Policy.

1. Updates to This Policy

We may revise this Privacy Policy from time to time to reflect changes in our business, legal requirements, or service improvements. The updated version will be posted on this page with the revised date at the top. We encourage you to review this page periodically.

2. What Information We Collect

Information You Provide Directly

We collect personal information when you create an account, place an order, contact customer support, subscribe to our newsletter, or participate in promotions. This may include:

• Full name
• Shipping and billing address
• Email address and phone number
• Login credentials
• Product preferences and reviews

Information Collected Automatically

When you browse our website, we may automatically collect certain usage data, including:

• IP address and approximate location
• Browser type and version
• Device information
• Pages viewed, products browsed, and time spent on site
• Wishlist and cart contents

This information is collected using cookies, pixels, and similar tracking technologies to enhance your experience and improve our services.

Information from Third Parties

We may receive data about you from third parties such as payment processors, Shopify platform services, analytics tools, and advertising partners. All such data is handled in accordance with this Privacy Policy.

3. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Communicate order updates, confirmations, and delivery status
• Provide customer support
• Improve and personalize your shopping experience
• Send promotional emails and offers (you may opt out at any time)
• Detect and prevent fraud and keep your account secure
• Comply with legal obligations

4. Cookies & Tracking

We use cookies and similar technologies to remember your preferences and cart contents, understand how you browse our site, and improve our marketing and performance. You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

5. How We Share Your Data

We may share your information with trusted third parties who assist us in operating our business, including:

• Shipping and logistics partners for order delivery
• Payment gateways (including COD providers)
• Customer service platforms (including WhatsApp)
• Analytics and marketing partners (such as Google Analytics and Meta)

We do not sell your personal data to any third party.

6. Children's Privacy

Our services are not directed at children under the age of 16. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected information from a child, please contact us and we will delete it promptly.

7. Security & Data Retention

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse. However, no method of data transmission over the internet is completely secure, and we cannot guarantee absolute security.

We retain your personal information for as long as necessary to deliver our services, meet legal obligations, or resolve disputes.

8. Your Rights and Choices

You have the right to:

• Access the personal data we hold about you
• Request corrections to inaccurate data
• Request deletion of your data (subject to legal requirements)
• Object to or restrict certain types of processing
• Opt out of marketing communications at any time

To exercise any of these rights, please contact us at info@derma.pk or via WhatsApp at +92 320 5999650.

9. Complaints

If you have concerns about how we handle your personal information, please contact us directly and we will do our best to resolve the matter. You also have the right to contact your local data protection authority if your concerns have not been adequately addressed.

10. Contact Us

For any privacy-related questions or requests, please reach out to us:

• Email: info@derma.pk
• WhatsApp / Phone: +92 320 5999650
• Address: 48/38 Quaid Commercials, Sector E, Bahria Town, Lahore, Pakistan