• 2% Salicylic Acid (BHA) — oil-soluble acid that penetrates the pore lining to dissolve sebum, dead cells and debris at the source • Unclogs pores — regular use visibly reduces pore congestion, minimising the appearance of enlarged pores • Targets blackheads — dissolves the oxidised sebum that forms blackheads, reducing their appearance over time • Fights active breakouts — salicylic acid has anti-inflammatory and antibacterial properties that calm existing acne and help prevent new blemishes • Non-stripping formula — designed for daily use without the tight, dry feeling of harsh acne cleansers • Suitable for oily and acne-prone skin — addresses excess oil production at the cleansing step • Large 150ml size — generous daily-use size that lasts significantly longer than smaller formats • Accessible BHA cleanser — The INKEY List's transparent, ingredient-focused formula at an affordable price

1. Wet your face with lukewarm water. 2. Squeeze a small amount of cleanser (approximately a 20-pence coin size) onto your palms. 3. Massage gently onto face and neck in circular motions, focusing on acne-prone areas — T-zone, nose, chin, forehead. 4. Rinse thoroughly with water and pat dry. 5. If using twice daily (morning and evening), follow with a hydrating toner and moisturiser. 6. Always apply SPF in the morning — BHA increases photosensitivity. Tip: Begin with once-daily use if your skin is new to salicylic acid. Build to twice daily as tolerance develops.

Q: Why is Salicylic Acid better than regular cleansers for acne-prone skin? A: Salicylic Acid is a BHA — a beta-hydroxy acid that is oil-soluble. This means it can penetrate into the sebum inside pores, dissolving the mixture of oil and dead skin cells that cause blockages. Regular cleansers are water-based and can only clean the skin's surface. Salicylic acid gets inside the pore itself, which is why it is so effective for blackheads, whiteheads and acne. Q: Can I use this face wash every day? A: Yes — 2% Salicylic Acid in a wash-off formula is considered safe for daily use. Because the acid is rinsed off, it has less potential for irritation than leave-on salicylic acid treatments. Start once daily and increase to twice daily as your skin adjusts. Q: Will this dry out my skin? A: The formula is designed to be non-drying. However, if you have very dry or sensitive skin, you may experience some initial tightness. Always follow with a moisturiser to maintain the skin barrier, and reduce usage frequency if dryness occurs. Q: Can I use this with other acne treatments like niacinamide or benzoyl peroxide? A: Niacinamide works excellently alongside salicylic acid — it calms inflammation and regulates sebum. Benzoyl peroxide can be used in the same routine but apply at different steps (e.g., salicylic cleanser then BP spot treatment). Avoid layering multiple high-strength actives simultaneously to prevent irritation. Q: Do I need to wear SPF if using this face wash? A: Yes. Salicylic acid increases skin's photosensitivity by exfoliating the uppermost layer of skin. Always apply a broad-spectrum SPF in the morning when using any BHA product.