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The Morphe x Madison Beer Coastal Charm Eyeshadow Palette is a stunning collaboration between Morphe and singer-songwriter Madison Beer, bringing her sun-soaked, coastal aesthetic to life in 16 highly pigmented shades. From soft sand neutrals and shimmery pinks to bold teals, ocean blues, and metallic silvers, this palette captures every mood of a day at the shore — from golden morning glam to dramatic evening eyes.
Each shade is formulated with a creamy, blendable texture that delivers vibrant color payoff in a single swipe. The palette features a mix of matte, shimmer, and metallic finishes, giving you the tools to build everything from a subtle daytime wash to a full-glam coastal smoky eye. Explore more options in our Eye Palette collection to complete your look.
The wave-shaped compact is as beautiful as the shades inside — sturdy, travel-friendly, and mirror-equipped for on-the-go application. Shade highlights include Waves (metallic teal), Undertow (shimmery turquoise), Pacific Blue (matte sky blue), and Endless Summer (shimmery lavender), alongside everyday wearables like Hang Ten (matte beige) and Hang Loose (shimmery champagne). This palette is cruelty-free, making it a conscious choice for beauty lovers. Discover more eye-care essentials in our Eye Care collection.
Whether you're a fan of Madison Beer's signature coastal-cool style or simply love bold, playful eye looks, this palette delivers the versatility and quality to match. Its 16 shades cover everything from soft daytime neutrals to show-stopping statement looks perfect for any occasion.
Usage & Benefits
16 coastal-inspired shades from neutrals to bold teals and blues
Highly pigmented formula — vibrant color in one swipe
Matte, shimmer, and metallic finishes for versatile looks
Creamy, blendable texture for seamless eye transitions
Madison Beer x Morphe collaboration — exclusive coastal aesthetic
Wave-shaped sturdy compact with mirror
Cruelty-free formula
How To Use
1. Prime eyelids with an eyeshadow primer for vibrant, long-lasting color.
2. Use a flat brush to pack lighter shades onto the lid as a base.
3. Apply medium shades into the crease and blend with a fluffy brush.
4. Press shimmer or metallic shades onto the centre of the lid for dimension.
5. Use deeper shades at the outer corner for depth and definition.
6. Finish with mascara and liner to complete the look.
FAQs
Who is the Morphe Coastal Charm palette a collab with?
It is a collaboration between Morphe and Madison Beer — the singer and beauty influencer known for her coastal, effortless aesthetic.
How many shades are in the palette?
16 shades across matte, shimmer, and metallic finishes.
Is the palette cruelty-free?
Yes, it is cruelty-free.
Is this palette suitable for beginners?
Yes. The blendable formula and range of neutrals to bold shades make it accessible for all skill levels.
