Developed with paediatric dermatologists: Formulated specifically for the unique biology of newborn and baby skin, not simply an adapted adult formula Ceramide skin barrier support: Three essential ceramides help establish and maintain the developing skin barrier in infants, reducing susceptibility to dryness and irritation Hyaluronic acid hydration: Attracts and retains moisture in baby skin throughout the day — essential given baby skin's higher rate of transepidermal water loss Vitamin E nourishment: Provides gentle, antioxidant-rich soothing for delicate skin MVE Technology: Time-released ceramide and moisturiser delivery maintains hydration between applications Fragrance-free, paraben-free, phthalate-free, dye-free: Eliminates all common potential irritants and sensitisers for the most reactive infant skin NEA accepted: Recognised by the National Eczema Association as appropriate for eczema-prone baby and child skin Lightweight, non-greasy: Absorbs easily into delicate skin without heaviness or sticky residue

1. Warm a small amount of the baby lotion between your palms before applying to your baby's skin. 2. Gently massage onto baby's body — arms, legs, torso, back — using slow, loving strokes. 3. Avoid contact with eyes and mouth. If contact occurs, rinse immediately and thoroughly. 4. Apply as often as needed — after bathing, nappy changes, or whenever skin appears dry. 5. Use morning and evening as part of baby's daily skincare and bath routine. Tip: Applying immediately after bathtime, while skin is still slightly damp, helps lock in maximum moisture. This lotion is suitable for use from birth.

Q: From what age can I use this on my baby? A: CeraVe Baby Moisturizing Lotion is suitable from birth. The fragrance-free, paraben-free, dye-free formula is gentle enough for newborn skin. Q: My baby has eczema — is this safe to use? A: Yes. This lotion has received the National Eczema Association (NEA) Seal of Acceptance, indicating it meets the NEA's criteria for use on eczema-prone skin. For moderate to severe baby eczema, consult your paediatrician or paediatric dermatologist for a complete management plan. Q: Can adults use CeraVe Baby Moisturizing Lotion? A: Yes. The formula is gentle enough for adults with sensitive, reactive or very dry skin. Many adults with eczema or fragrance sensitivities choose baby formulas for their superior tolerability. Q: Is this safe on baby's face? A: Yes, it can be applied to the face, avoiding the eye and mouth area. It is non-comedogenic and free from irritating ingredients. Q: Why are ceramides important for baby skin specifically? A: Baby skin has a thinner, less mature stratum corneum than adult skin and loses moisture more rapidly. Ceramides are the primary lipid component of the skin barrier. Supplementing ceramides through daily moisturizing supports barrier development and reduces the likelihood of eczema progression in genetically predisposed infants.