Serums are lightweight, concentrated formulas packed with active ingredients that target specific skin concerns. Applied after cleansing and before moisturiser, they are potent enough that just a few drops cover the whole face and neck.

Four types of face serums: hydrating, anti-aging, brightening and acne-prone

The 4 Main Types of Face Serums

Hydrating serums

These contain humectants such as hyaluronic acid that attract and hold moisture, making them ideal for dry or dehydrated skin. Explore the full range of hydrating serums.

Anti-aging serums

These often feature retinol, vitamin C or peptides to support collagen production, soften the look of wrinkles and improve elasticity.

Brightening serums

Formulated with vitamin C, niacinamide or kojic acid, these help fade dark spots and even out skin tone. Browse brightening serums for more options.

Acne-prone serums

Designed for oily or breakout-prone skin, these help control excess oil and calm inflammation. Discover serums and treatments suited to acne-prone skin.

How to Use a Face Serum

Apply to clean, dry skin. Use a dropper to place a few drops on your face and neck, then massage gently until absorbed. Follow with a moisturiser to seal in the active ingredients.

Patch Test First

Before applying any new serum, dab a small amount on your inner arm and wait 24 hours. If there is no redness, itching or burning, it is likely safe to use on your face.

Consistency Is Key

Serums take time to work, so be patient and use them regularly. With consistent application you will gradually see the benefits. For persistent concerns, consult a qualified dermatologist for personalised advice.